Antagonistic Marketing

Marketing is a set of strategies and action that provide from the development and the sustentation of a product or service in the consuming market.

Nowadays we should be careful with this aggressive marketing and all parents in the world have an important role in order to prevent a consumerism future. Parents should educate their children to have a good behavior against these attacks. Young children have difficulty distinguishing between advertising and realty in ads, and ads can distort their views of the world, so parents should act from an early age. Young children are particularly vulnerable to confusing advertising and parents should teach them how to fight this problem.

According some statistics fast food spend more than tree billion dollars a year on advertising, much of it aimed at children. To directly target children and teenagers, the fast food industry uses more than traditional commercials. Restaurants offer incentives such as playgrounds games, clubs, contests, free toys and other products related to movies and TV shows.

Finally, I appeal to everyone who doesn’t want to see their child addicted by this antagonistic marketing: Teach your children because they are our future!

That’s right, as you can see in this video, a big part of the enormous success of McDonald’s is in the “Happy Meal” where they promote toys and another kinds of incentives for children because children have an enormous influence on parent’s consumes.